Post by MI on Nov 9, 2023 4:28:13 GMT
Adding the customer's name in the email or personalized messages is not enough. The customer should know that we understand his needs and that we speak his language. Goals and business priorities What is the purpose of creating content? Let's focus on small steps, on what is most important for our business at a given moment. Is it to increase website traffic, sales, or build a positive image? Achieving all goals at once is not a good way, you need to set priorities. Acquiring one specific goal will be the basis for pursuing subsequent ones.
Content distribution channels The next step is to select the type of content and distribution channels. In our case, will posts in social media, articles or podcasts be the most effective? Or maybe each of these forms will pass the test? Marketing photo retouching activities may include owned media and paid media. Earned media is also important - it is content generated by users, for example positive reviews, opinions, photos of a purchased product. We can combine any channels - prepare a blog article, publish an entry on social media, expand the article and make it available in the form of an e-book.
The next steps include a webinar , preparing an infographic, and purchasing a sponsored article. This approach ensures that the content prepared on a given topic is % used. We reach users using different channels and having different preferences. Publication schedule, editorial calendar We should prepare a content schedule - take into account publication dates, types of channels, type of content, topics of entries and recordings. Let's decide in advance when the entries should be sent for correction and when. A well-thought-out schedule will make work easier and we will know what to prepare and when.
Content distribution channels The next step is to select the type of content and distribution channels. In our case, will posts in social media, articles or podcasts be the most effective? Or maybe each of these forms will pass the test? Marketing photo retouching activities may include owned media and paid media. Earned media is also important - it is content generated by users, for example positive reviews, opinions, photos of a purchased product. We can combine any channels - prepare a blog article, publish an entry on social media, expand the article and make it available in the form of an e-book.
The next steps include a webinar , preparing an infographic, and purchasing a sponsored article. This approach ensures that the content prepared on a given topic is % used. We reach users using different channels and having different preferences. Publication schedule, editorial calendar We should prepare a content schedule - take into account publication dates, types of channels, type of content, topics of entries and recordings. Let's decide in advance when the entries should be sent for correction and when. A well-thought-out schedule will make work easier and we will know what to prepare and when.